Behavioural strategist and researcher

Addressing real world challenges using applied behavioural science

Gabriella is a leading specialist in behaviour change and applied behavioural science in Sweden. With an MSc in Behaviour Change from University College London and several years of experience in consultancy and academia, she combines deep knowledge of behavioural science research and methods with practical application in real world contexts. She works to bridge the gap between research and practice, ensuring that behavioural insights are effectively applied to develop evidence-based interventions, services and policy.

Gabriella has successfully led numerous projects across a range of sectors, addressing diverse challenges through the application of evidence-based methods. Her work spans areas such as healthcare, recycling, sustainable mobility, education, consumer behaviour, social welfare and policy innovation.

Being a published researcher, Gabriella has unique expertise in the renowned Behaviour Change Wheel framework and the COM-B model, and has played a key role in increasing their recognition in Sweden.